TLP:CLEAR

Averill Hospitality, LLC

Entity Profile and Influence Analysis
Entity Type
Montana LLC (Foreign in Idaho)
MT SOS Filing
C121854
Headquarters
1380 Wisconsin Ave, Whitefish, MT 59937
Risk Assessment
High - Aggressive
Analytical Caveats

All inferences in this profile are analytical opinions based on patterns observed in public records. Where a finding is inferred rather than directly documented, it is explicitly labeled as such. Verified findings cite their public record source.

This profile does not allege criminal activity or legal wrongdoing. Patterns and connections are documented for public awareness. All findings can be independently verified using the same public sources cited in the Source Index.

At a Glance

6+
Hotel Properties
5+
Corporate Entities
$70-100M
Sandpoint Investment
~$1M
Impact Fees Avoided
3
Generations
6-0
Council Rejection

Key Findings

Condotel Bait-and-Switch

Project was pitched to the city and public as a 181-room hotel generating an estimated $2.5M/year in tourist tax revenue and $500K-$600K in property taxes. A Zillow listing on January 25, 2026 revealed the actual plan: 99 hotel rooms plus 27 luxury condominiums priced at $1.3M to $3.5M each. The MLS listings were subsequently pulled for violating pre-sale rules because no condominium plat has been filed. The city has not re-modeled tax projections for the reduced room count. Condos generate lower occupancy tax than hotel rooms, meaning public revenue will be significantly less than originally promised.

Public Land Acquisition Attempts

October 2025: Averill sent a letter demanding the city sell or lease the City Beach RV Park, calling it "incompatible" with a "four-star waterfront resort." Threatened that the project "will not proceed" if the RV park remains. Council rejected 6-0 in November. February 2026: Returned with a financial counter-offer: match the $950K state grant plus $50K/year in exchange for a 30-year rent-free lease on 25 boat slips. Community overwhelmingly opposed (908 survey responses ranked RV park #1 in every category). Council again rejected 6-0. A 100+ year BNSF covenant requires the property remain "park purposes" or ownership reverts to the railroad.

Impact Fee Manipulation

In August 2025, Averill argued new development impact fees ($7,703/room; total $1.3M vs. $300K under old schedule) would make the project "financially impossible." Mayor Grimm suggested Averill approach SURA (the urban renewal agency) to have public TIF money pay some of the fees. Council then delayed fee implementation from October 3 to January 1, 2026 (City Planner Bill Dean floated January 31 to further accommodate Averill). Averill submitted building permits December 29, 2025 -- two days before the deadline -- locking in the old fee schedule and saving approximately $1M.

Parking Reduction

City code requires 244 off-street parking spaces for a project of this scale. Averill is paying an "in lieu" fee to reduce the requirement to 145 spaces -- a 40% reduction that pushes overflow parking burden onto the surrounding neighborhood and City Beach public areas.

Potential Conflict of Interest: Councilor Justin Dick

Former Mayor Shelby Rognstad called on Councilor Justin Dick to recuse himself from Averill-related votes due to his previous Trinity at City Beach restaurant at the Edgewater property and a potential future deal with Averill. Dick stated he has "no deals, no conflict of interest" and did not recuse.

Corporate Entity Tree

AVERILL FAMILY (Three Generations in Montana Hospitality) | +-- Les Averill (d.) -- Founded Flathead Lake Lodge (1945) | | | +-- Dan Averill -- Co-founded Averill Hospitality | | | | | +-- Sean Averill -- Real estate & development | | +-- Brian Averill -- Owner & President | | | +-- Doug Averill -- Flathead Lake Lodge (separate branch) | +-- Chase Averill -- Current GM, Flathead Lake Lodge | +-- AVERILL HOSPITALITY, LLC (MT SOS: C121854) | Formed: Feb 28, 2003 | Status: Active | FKA: The Lodge at Whitefish Lake, LLC | DBA: Averill's Lodge at Whitefish Lake; Downtowner Motel; | Whitefish Lake Boat Club | +-- AVERILL HOSPITALITY PEO, LLC (MT SOS: C1053859) | Formed: Aug 23, 2017 | Purpose: Payroll/HR across properties | +-- AVERILL HOSPITALITY EMPLOYMENT SERVICES, LLC | Formed: Jan 17, 2020 | Purpose: Employment services | +-- EDGEWATER PARTNERS (Joint Venture) | Partners: Averill family + Dieter Huckestein + Farran Group | Purpose: DoubleTree Missoula acquisition (Dec 2016) | NOTE: Huckestein served on Hilton Hotels Corp. board 10 years | +-- AVERILL HOSPITALITY MANAGEMENT CO. Formed: ~2016 | Partners: Dan, Sean, Brian Averill + Huckestein Purpose: Hotel management and operations

Sandpoint Local Representative

NameRoleNotes
Ben McGrann Sandpoint liaison for Averill Hospitality Appeared alongside Brian Averill at Feb 5, 2026 council meeting; declined comment after 6-0 rejection

Property Portfolio

PropertyLocationTypeStatus
The Lodge at Whitefish Lake Whitefish, MT Resort hotel & restaurant Operating
The Firebrand Hotel & Spa Whitefish, MT Boutique hotel Operating
Whitefish Riverfront Hotel Whitefish, MT Hotel (fka Pine Lodge) Acquired Oct 2024; Remodeling
DoubleTree by Hilton Edgewater Missoula, MT Full-service hotel Operating (via Edgewater Partners JV)
Holiday Inn Missoula Downtown Missoula, MT Full-service hotel Acquired Jan 12, 2026; Renovation
Sandpoint Lakeside Resort 56 Bridge St, Sandpoint, ID Resort hotel (99 rooms + 27 condos) Under Development

Sandpoint Project Details

FieldData
Property Address56 Bridge Street (former Best Western Edgewater Resort site)
Acquisition DateMay 2022
Acquisition PriceNot publicly disclosed
Project Investment$70M-$100M estimated
Original Scope181 hotel rooms
Revised Scope99 hotel rooms + 27 luxury condos ($1.3M-$3.5M each) + event center + two restaurants
Parking145 spaces (code requires 244; 40% reduction via in-lieu fee)
Opening TargetSummer 2028 (revised from summer 2027)
Assessed Value$13.1M (current assessment)
Building Permit FiledDecember 29, 2025 (two days before impact fee deadline)

Influence Timeline

1945
Les Averill founds Flathead Lake Lodge
Family dynasty in Montana hospitality begins. Three generations later, the hotel branch (Dan, Sean, Brian) expands into Idaho.
Feb 28, 2003
Averill Hospitality, LLC formed in Montana
Transition from single-property operation (Lodge at Whitefish Lake) to multi-property portfolio vehicle.
Dec 2016
Edgewater Partners JV acquires DoubleTree Missoula
Joint venture with former Hilton board member Dieter Huckestein and the Farran Group signals move from resort to full-service hotel operations.
May 2022
Acquires Best Western Edgewater Resort, Sandpoint
Brian Averill's father "had tried to buy the property more than once." Multi-generational strategic acquisition interest. Price not publicly disclosed.
Jun 13, 2024
Hotel plans announced publicly
Pitched as 181-room hotel with $70M+ investment, $2.5M/year tourist tax revenue, $500-600K/year property tax. Won initial public and political goodwill.
2024
P&Z opens way for new hotel project
Planning and Zoning Commission recommendations approved to enable the development at City Beach.
Jul 2025
Council adopts maximum development impact fees
3-3 tie; Mayor Grimm breaks tie with "yes" vote. Hotel rooms: $7,703/room (105% increase). Averill's new fee total: $1.3M (was $300K).
Aug 22, 2025
Averill declares new fees make project "unviable"
Pressure campaign begins. Mayor Grimm suggests Averill approach SURA to have public TIF money pay some of the fees.
Sep 5, 2025
Council delays impact fee implementation
Implementation pushed from Oct 3 to Jan 1, 2026. City Planner Bill Dean floated Jan 31 to further accommodate Averill.
Oct 15, 2025
Averill sends ultimatum letter
"Sandpoint Lakeside Resort project will not proceed if the city redevelops the existing City Beach RV park into any use other than parking." Called RV park "incompatible" with "four-star waterfront resort."
Nov 5, 2025
Council rejects RV park acquisition 6-0
"Trust has been lost." Heated, emotional meeting. Residents called proposal "corporate crapola," "corporate greed," "pie crust promises." Former Mayor Logan called it "rude and arrogant."
Dec 29, 2025
Building permits submitted two days before deadline
Locks in old (lower) impact fee schedule. Saves approximately $1M. Despite threats, project proceeds.
Jan 25, 2026
Zillow listing exposes condotel plan
Listings reveal 27 luxury condos ($1.3M-$3.5M each) with 99 hotel rooms. Pulled from MLS for violating pre-sale rules (no condo plat filed). City has NOT re-modeled tax projections.
Feb 5, 2026
Second proposal rejected 6-0
Offered to match $950K state grant + $50K/year (replacing $80K/year RV park revenue) for 30-year rent-free lease on 25 boat slips. 908 survey responses ranked RV park #1. Nearly all public comment opposed. Brian Averill and Ben McGrann declined comment after vote.
Feb 2026 - Present
"Radio silence"
No public statements or activity since second rejection. $950K state grant acceptance locks site as RV park for 25 years. Open question: does the hotel proceed, and what happens with the undisclosed condo plat?

The Condotel Question: What Happens Next

Outstanding Issues
  • No condominium plat filed. The Zillow listings revealed 27 luxury condos, but Idaho law requires a separate condominium plat process before units can be legally sold. No such filing has been made with the county. The project was permitted as a hotel, not a mixed-use condominium development.
  • Tax projection gap. The city modeled tax revenue based on 181 hotel rooms ($2.5M/year tourist tax, $500-600K property tax). The actual 99-room + 27-condo configuration will generate significantly less occupancy tax. No revised projections have been published.
  • Parking shortfall. 145 spaces for a 126-unit mixed-use property with event center and two restaurants, in a waterfront area with existing parking pressure from City Beach visitors.
  • Impact fee basis. Permits were filed (and fees calculated) based on hotel rooms. If condos are a distinct use category, the fee basis may need recalculation.
  • P&Z permit conditions. Initial permits were extended in July 2025. Conditions attached to the original hotel-only approval may not cover a mixed residential/hospitality development.
Pattern: Promise Big, Deliver Different

The progression follows a recognizable pattern in resort development: pitch a large hotel to win political support with tax revenue projections, obtain permits and zoning changes, then convert a portion to condominiums that generate less public revenue but higher developer profit margins. The Zillow listing was either a premature disclosure or a test balloon. Either way, it revealed the actual business model before the necessary regulatory steps (condo plat, revised permits, updated impact fee calculations) were in place.

Political Contributions

ContributorRecipientAmountDateNotes
Dan Averill Idaho Sunshine Fund records $192 Various Minimal political spending relative to project scale
Analysis Note

Unlike the other major Sandpoint developers (Haberman: $12,300; Sletager: $8,000; Brownlee: $5,000), Averill Hospitality shows minimal political contributions. Their influence strategy relies on economic leverage (threatening to cancel a $70-100M project) rather than political donations. This is a different pattern but equally aggressive: where others buy access, Averill buys leverage through the sheer scale of promised investment.

Key Players

NameRoleSignificance
Brian Averill Co-owner & President, Averill Hospitality Face of the Sandpoint project; spoke at both council meetings; declined comment after Feb rejection
Dan Averill Co-founder, Averill Hospitality Father of Brian; co-founded the firm; referenced as principal in early filings
Sean Averill Real estate & development Handles development side; named in Edgewater Partners and Management Co.
Ben McGrann Local representative, Averill Hospitality Sandpoint-based point person; appeared with Brian Averill at Feb 2026 council meeting
Dieter Huckestein Joint venture partner Former Hilton Hotels Corp. board member (10 years); partner in Edgewater Partners JV and Management Co.
Farran Group Joint venture partner Partner in Edgewater Partners for DoubleTree Missoula acquisition; full profile TBD

Whitefish Reputation

Source: Local Real Estate Community

Per local contacts, Averill Hospitality is also controversial in their home base of Whitefish, Montana: "there's no love lost for them there either." This suggests the aggressive posture seen in Sandpoint is not an isolated incident but a pattern that follows the company across jurisdictions. Further OSINT collection on Whitefish city council minutes and Flathead County planning records would clarify whether the same tactics (ultimatums, land swaps, variance demands, scope changes) have been employed in their Montana operations.

Collection Gaps

SourceSearchPurpose
Idaho Secretary of State "Averill" -- foreign entity registration Confirm Idaho entity status, registered agent, any additional Idaho LLCs
Montana Secretary of State All "Averill" entities; annual reports Complete entity tree; additional trade names, officers, related entities
Bonner County Recorder Deed search for "Averill" Acquisition price, encumbrances, liens on 56 Bridge St property
Bonner County Assessor Parcel detail for 56 Bridge St Current assessed value, tax status, parcel boundaries
Whitefish, MT City Council Minutes "Averill" mentions Confirm pattern of aggressive development posture in home jurisdiction
Flathead County Planning Records Averill-related applications Variance requests, zoning changes, public land requests in Montana
Farran Group Entity profile Identify who the Missoula JV partner is; check for Sandpoint connections
Sandpoint Building Department Permit status for Dec 29 filing Confirm permit scope, conditions, whether condo plat has been filed

Source Index

SourceDateRelevance
Daily Inter Lake -- "Sandpoint turns down Averill Hospitality proposal for City Beach park" (Jack Freeman) Feb 5, 2026 Second 6-0 rejection; financial counter-offer details; $950K grant
Bonner County Daily Bee -- "'Trust has been lost': Council strikes down Averill Hospitality" Nov 6, 2025 First 6-0 rejection; public sentiment; ultimatum response
Bonner County Daily Bee -- "Averill Hospitality says increased impact fees would sink current hotel plan" Aug 22, 2025 Impact fee pressure campaign; SURA subsidy suggestion
Bonner County Daily Bee -- "Averill Hospitality submits permits for Bridge Street hotel development" Jan 3, 2026 Dec 29 permit filing; impact fee deadline avoidance
Sandpoint Reader -- "Real estate listing indicates City Beach resort hotel will include condos" Feb 2026 Zillow listing exposure; condotel revelation
Sandpoint Reader -- "I feel like we're being played" 2025 Averill/council dynamics; public frustration
Bonner County Daily Bee -- "Averill Hospitality moving to summer 2028 target" Jul 26, 2025 Timeline slip from 2027 to 2028
Sandpoint Reader -- "Sandpoint P&Z opens the way for new hotel project at City Beach" 2024 Initial P&Z approval
Montana Secretary of State -- Business Entity Search 2026 Entity registrations, filing numbers, officers
HUMINT -- Local real estate contact (Sandpoint) Apr 2026 Whitefish reputation; "radio silence" since Feb rejection